{"id":2018,"date":"2021-03-07T03:58:30","date_gmt":"2021-03-07T03:58:30","guid":{"rendered":"http:\/\/www.scamper.com\/cv\/?page_id=2018"},"modified":"2025-09-18T02:22:01","modified_gmt":"2025-09-18T09:22:01","slug":"beckon-prod-design","status":"publish","type":"page","link":"https:\/\/www.scamper.com\/cv\/beckon-prod-design\/","title":{"rendered":"Beckon Product Design"},"content":{"rendered":"
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Beckon<\/span><\/p>\n

Product design, UX\/UI <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Role<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Product Designer<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Team<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Product Team @ Beckon<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Duration<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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2012-2017<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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From the start, I wanted Beckon\u2019s mandate \u2014 to deliver clean, trusted marketing data and real-time marketing intelligence \u2014 to be reflected in its presentation.<\/span><\/p>\n

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Serving as Creative Director and design lead, I worked with Beckon to shape this UX strategy, going back to a seminal 2012 article by Matt Gemmell on what he called \u201caugmented paper.\u201d Specifically, he cited an interface that was \u201cquiet,\u201d where the presentation of information was sensitive to layout, while the interface was minimized.<\/span><\/p>\n

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For me, the result of hewing to a more print-like sensibility was that we would strip each component down to its core essence. A side benefit was that the data visualization would be afforded the prominence it deserved, rather than competing with a widget-heavy aesthetic.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Beckon Campaign Overview<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Beckon Scorecard<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Beckon Chart Builder<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Beckon Campaign Calendar (Gantt view)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Beckon card filter (zoomed view)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Beckon navigation specs<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Beckon campaign menu exploration<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Beckon UI palette specs<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Beckon pre-launch concepts:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Beckon Product design, UX\/UI Role Product Designer Team Product Team @ Beckon Duration 2012-2017 From the start, I wanted Beckon\u2019s mandate \u2014 to deliver clean, trusted marketing data and real-time marketing intelligence \u2014 to be reflected in its presentation. Serving as Creative Director and design lead, I worked with Beckon to shape this UX strategy, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"brizy-blank-template.php","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-2018","page","type-page","status-publish","hentry"],"yoast_head":"\nBeckon Product Design - Jeff Robinson - UX \/ UI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scamper.com\/cv\/beckon-prod-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beckon Product Design - Jeff Robinson - UX \/ UI\" \/>\n<meta property=\"og:description\" content=\"Beckon Product design, UX\/UI Role Product Designer Team Product Team @ Beckon Duration 2012-2017 From the start, I wanted Beckon\u2019s mandate \u2014 to deliver clean, trusted marketing data and real-time marketing intelligence \u2014 to be reflected in its presentation. 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